We had so much fun last month, we’re doing it again! Here are the details:
When: Tuesday, July 15, 2008, from 7:30 am to 9:00 am
Where: Overlay.TV’s office located at 80 Aberdeen Street, Suite 401 (There will be chairs!)
What’s the Ottawa format?
We’ll keep the event to within 90 minutes, focusing on people meeting each other with the guest speaker telling a story to spark conversation and discussion.
7:30 am Arrival, breakfast and networking
8:00 am Guest speaker
8:10 am Questions
8:20 am Announcements, thank yous & more networking
9:00 am We’re done! On with your day . . .
Who’s Speaking?
This month’s speaker is Rob Lane, CEO and Co-founder of Overlay.TV.
Rob’s main responsibilities include being Overlay’s chief evangelist and community listener. With this input, Rob sets Overlay’s direction and creates an environment where the team can excel in the ever-changing space of video commerce and interactions.
A marketer at heart, Rob has built and led teams at both start-ups and blue chip tech companies in Europe and North America.
What’s Rob going to talk about?
Rob will cover two main topics:
The first will focus on video as a social utility using case studies from Overlay’s client base. The discussion will illustrate examples ranging from large agencies such as JWT to individual UGC producers at the other.
The second part of the discussion will focus on how Overlay is using social media to build its community and business.
Special Guest
We’re pleased to welcome Social Media Breakfast Founder Bryan Person! Join us in showing him some Canadian hospitality!
There was another great turnout at last week’s Social Media Breakfast 8, with around 90-plus people joining us at Ryles Jazz Club in Cambridge. SMB8 was all about video and using video to engage and build communities.
The lineup for the panel discussion part of the breakfast gathering was:
The presenters repeatedly mentioned authenticity when discussing why video is one of the fastest-growing media used in social media community building. It’s hard to fake being genuine and transparent when trying to connect through a visual medium. People can see through scripted, over-produced, and controlled messaging. They want to be engaged through raw, honest, passionate and creatively captured and shared moments on issues that they connect with and interest them. It’s important to remember, first and foremost, that consumers and communities are not demographics, markets or influence groups – they’re people.
Thanks again to Rob Lane and Overlay.TV for sponsoring the breakfast. (Want to create your own overlay for a video? Here’s how you do it.)
For a nice synopsis for each of the presentations, please check out Just Kate’s blog post.
Links to online conversations and mentions of SMB8
Also, Len Edgerly, one of New England’s finest podcasters, featured SMB8 in the most recent episode of his Audio Pod Chronicles podcast: “Breakfast of Videos.”
What’s next?
We’d like to keep the conversation going. How are you using or seeing video used to engage and building communities? Share examples of great works and good deeds in this area with us.
And of course, independent of the tools or media, what other community-building initiatives are you seeing that inspire and interest you? There are enough examples and time spent on programs gone wrong, so let’s focus on sharing initiatives done right.
Share your examples in the comments section below.
Canada’s first Social Media Breakfast in Ottawa, the Nation’s Capital, is now one for the books! The inaugural Breakfast, sponsored by Overlay.TV, was held this past Tuesday. Over 60 guests braved the early hour and sauna-like weather to gather for a morning of social media talk over coffee at the headquarters of Ramius Corporation.
June’s Social Media Breakfast #4 highlighted social media releases, as well as small businesses utilizng social media. Emily Joyner gave a quick presentation about social media releases, during which she showed the group the standard template for social media releases. Other notable examples of social media releases include Coca-Cola’s® SMR for the Virtual Thirst Contest and Ford’s® Digital Snippets about their selection of vehicles.
Dave Barger’s presentation highlighted the social media uses small businesses could employ to help reach their target audience. By using Shashi Bellamkonda’s example of “Small Business and Social Media,” Dave gave the group tips and various ideas for utilizing social media to better connect with their audiences.
Speaking program: Making the business case for video SMB8 will feature four 5-minute presentations on the use of video in social media campaigns and in ongoing community building. The presenters:
Sponsor SMB8 is being sponsored by Overlay.TV, an Ottawa, Canada-based interactive media company that enables users to “overlay” contextual information onto online videos.
We’ll be in the Library Technology Center Room 215 for the event. Here is the location information:
The Concordia University Library Technology Center is located on the north side of the campus, near Concordia Avenue and directly east of the Pearson Theater. The Library Technology Center’s physical address is 1282 Concordia Avenue, St. Paul, MN 55104
Here is a campus map: http://www.csp.edu/AboutUs/maps/color_campus_map.gif
On this map, The Library Technology Center is building 25, and parking can be found in lots A, B, E, & H. Parking may be tight due to a few other conferences hosted on campus. There is street parking available on Concordia Ave, Carroll Ave, and Syndicate Street.
A month ago, I watched my Twitter stream get taken over by Tweeps attending Boston’s Social Media Breakfast 7. Envious of those living in Social Media Breakfast cities, I emailed Bryan Person to ask about ‘franchising’ SMB. Today, thanks to help from my co-organizers, Ryan Anderson and Rob Lane, we’re less than one week away from the inaugural Social Media Breakfast in Ottawa, Canada!
Guest speaking will be Adrian Salamunovic, Co-Founder of DNA 11. DNA 11 is a company that pioneered the creation of personalized artwork from the DNA of its customers. You’ll learn how Adrian and his partner energized the DNA 11 brand by using social media.
UPDATE: Thanks to all of our supporters, our first event has quickly met our originally targeted goal of 60 registrations! We’re hoping to be able to free up some additional tickets, if you’re interested, please contact Simon Chen.
Wednesday, June 4 will be the 4th Social Media Breakfast for Memphis, TN. So far, they’ve gone really well with many newbies, along with the regulars, showing up each time excited about new technologies.
Each breakfast has the same routine: time flies, agenda never followed, discussion goes on and on. Sounds perfect, huh? Although the primary topic hasn’t been chosen yet for this week’s breakfast, we can be sure we’ll have another morning of stimulating social media-related conversations going around the room!
SMB Memphis is still utilizing MeetUp.com for RSVPs and Facebook for idea discussions, photos, videos and recap, which has been working great so far!
Join Elio Schaechter of Small Things Considered and Chris Condayan from the MicrobeWorld Radio and Video podcasts for a lively breakfast discussion about using new media for science communication. All attendees are encouraged to share their experiences in using new media, such as blogs, social networks, video and audio podcasts, and wikis, to promote the life sciences or for use in educational settings.
Please note that The Science Social Media Breakfast is not directly associated with ASM’s General Meeting and is therefore open to anyone in the Boston Metro Area to attend.
Last Saturday, 24th of May 2008 was Social Media Breakfast: Singapore 2! The attendee list jumped to about 60 people, of which about 40% were there for the very first time.
As we’re still getting used to the idea of a social media event here in Singapore, there were no presentations or speakers, but ideas of a small round-table discussion are being thrown about for the third installation of SMB.
The crowd was a great mix of students, PR executives, casual bloggers, entrepreneurs and the curious.
For Immediate Release’s Singaporean correspondent, Michael Netzley, also covered the event in FIR #348
A full rundown of blog posts and pictures can be found here, and a video from the breakfast is below.
We’ll be meeting at Concordia University in St. Paul, MN again this time since it worked out so well last time.